Book Title: Innovation & Entrepreneurship

by Andrea Marquez

Cover image for Innovation & Entrepreneurship

Book Description: Innovation and Entrepreneurship licensed CC-BY-NC-SA is a derivative of OpenStax Entrepreneurship by Michael Lavery and Chris Lattell. It has been adapted to meet the needs of students enrolled in ENT 3123 Innovation and Entrepreneurship at UT San Antonio.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

Innovation and Entrepreneurship licensed CC-BY-NC-SA is a derivative of OpenStax Entrepreneurship by Michael Lavery and Chris Lattell. It has been adapted to meet the needs of students enrolled in ENT 3123 Innovation and Entrepreneurship at UT San Antonio. This book is broken up into three stages: 1) Entrepreneurship & Laying the Groundwork, 2) How to Validate and Execute Your Idea, and 3) Prototyping and Testing. Within each stage there are a series of focused modules with specific learning objectives. Within each module are more focused sections. Each module has a required reading list along with optional readings suggested in each section. The modules include pause questions, plan questions, and other activities. At the end of each module you will complete a five-question multiple choice quiz.

Author

Andrea Marquez

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Innovation & Entrepreneurship Copyright © 2025 by Andrea Caldwell Marquez is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Entrepreneurship / Start-ups

Metadata

Title
Innovation & Entrepreneurship
Author
Andrea Marquez
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Innovation & Entrepreneurship Copyright © 2025 by Andrea Caldwell Marquez is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Innovation and Entrepreneurship licensed CC-BY-NC-SA is a derivative of OpenStax Entrepreneurship by Michael Lavery and Chris Lattell. It has been adapted to meet the needs of students enrolled in ENT 3123 Innovation and Entrepreneurship at UT San Antonio. This book is broken up into three stages: 1) Entrepreneurship & Laying the Groundwork, 2) How to Validate and Execute Your Idea, and 3) Prototyping and Testing. Within each stage there are a series of focused modules with specific learning objectives. Within each module are more focused sections. Each module has a required reading list along with optional readings suggested in each section. The modules include pause questions, plan questions, and other activities. At the end of each module you will complete a five-question multiple choice quiz.

Primary Subject
Entrepreneurship / Start-ups
Institution
The University of Texas at San Antonio
Publisher
UT San Antonio Pressbooks
Publisher City
San Antonio
Publication Date
August 1, 2025