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Unit 1 | Generative AI and Its Relevance in Today’s World

Section 1.1: Overview of Generative AI

What is Generative AI, and Why Should You Care?

AI image of a robot on the computer.

Imagine typing a few words into a box—and getting back a whole essay, a piece of music, an image, or even computer code. That’s generative AI, or GenAI for short. It’s a type of artificial intelligence that generates new content based on your input, also known as a “prompt.”

So why should you care? 

GenAI is quickly becoming one of the most powerful tools in education, work, and everyday life. Whether you’re brainstorming ideas, writing a paper, analyzing data, or building your resume—GenAI can help you work smarter, faster, and more creatively. 
In colleges and universities around the world, faculty and students are experimenting with GenAI in various ways. They’re figuring out how to use it responsibly, stay original, and understand its limits.

The best part?

You don’t need to be a tech expert or computer science major to get started. Learning how to use GenAI well is just part of being a digitally savvy student—and it’s a skill that will set you apart in any career you choose.
So let’s explore what GenAI can really do—and how you can make the most of it.

A Quick Journey Through the History of Artificial Intelligence

Knowing the past helps you shape the future. Understanding AI—from Turing to today—gives you the power to use it thoughtfully, creatively, and ethically in your academic and professional life. 

1950s The Idea is Born

Alan Turing published “Computing Machinery and Intelligence” in 1950, introducing what we now call the Turing Test and famously asking, “Can machines think?”

1956: AI Gets a Name

John McCarthy coined the term “Artificial Intelligence” during the Dartmouth Summer Research Project in 1956. Key participants included Marvin Minsky, Allen Newell, and Herbert Simon; the event is widely recognized as AI’s official birth as a research field.

1950s-1970s: Early Promise and High Hopes

Early advances included programs like Logic Theorist (Newell & Simon) and ELIZA (Weizenbaum). AI systems showed promise in narrow tasks (like solving algebra or playing chess) but were limited by available computing power. The first major “AI winter” occurred in the 1970s, a period marked by reduced interest and funding due to unmet promises and technical hurdles. 

1974–1980, late 1980s–1990s: AI Winters

AI progress slowed because high expectations were unmet. Major research continued in expert systems (notably in medicine and finance) and some machine learning theory. Two primary AI winters: first in the 1970s–early 1980s, and another in the late 1980s–1990s

2000s: The Rise of Machine Learning

Geoffrey Hinton, Yann LeCun, Yoshua Bengio were pivotal in deep learning, especially after 2012, when deep neural networks dramatically outperformed previous AI techniques in image and speech recognition. IBM Watson’s Jeopardy! win in 2011 was a landmark for natural language processing and AI visibility.

2018–Present: The Generative AI Boom

OpenAI released GPT-2 (2019), GPT-3 (2020), GPT-4 (2023), and GPT-4o (2024), each marking significant jumps in generative language capability. Vision models and creative AI (DALL·E, Midjourney, Adobe Firefly) expanded the impact of generative AI. Sam Altman (OpenAI) and Demis Hassabis (DeepMind) are prominent leaders in today’s AI landscape. 

2025: AI in Higher Education and Careers

AI tools help with academic support (research, writing), career preparation (resumes, interviews), and creative tasks (design, coding). This aligns with current trends, but it is a broad summary rather than a documented milestone.

infograpgic AI timeline

“The Growth of Artificial Intelligence” infographic timeline by Alexia Pollock & Kelly Moore on Adobe Express is licensed under the Adobe Express license.

What’s Next?

  • Human-AI collaboration, AI ethics and policy, and responsible use are widely recognized as future priorities.
  • Emphasis on informed digital citizenship aligns with discussions in the field.

Pause & Reflect

MilkshakeQuick Check-In (with yourself). Get comfy, sip your favorite drink, stretch your legs, or step outside for some fresh air. When you come back, check in with yourself to see what’s sticking and how you’re feeling about GenAI so far.

Puzzled people wondering or thinking, planning or pondering. Men and women full of thoughts, holding hand by chin. Confused males and females isolated. Cartoon character, vector in flat style

Ask Yourself

  • What’s one thing I learned that surprised me?
  • How comfortable do I feel about using GenAI in my academic life?
  • Do I feel ready to try using a GenAI tool—or do I still have questions?
  • What support might I need (info, guidance, reassurance) to use GenAI thoughtfully?

Write down a few thoughts in a notebook, voice memo, or wherever you like to reflect. No pressure. Just space to think.

Why does this matter?

Learning new things—especially about tech—can be exciting and overwhelming. Taking time to breathe and reflect is a powerful part of learning and protecting your well-being.

 


License

AI Essentials for Higher Ed Students Copyright © 2025 by The University of Texas at San Antonio. All Rights Reserved.